Unstructured Data

Unstructured Data

Definition Unstructured data refers to any data that has no identifiable structure (e.g. images, videos, email, documents, text). Although each individual document may contain its own specific structure or format based on the software used to create the data, unstructured … Continued
Small Data

Small Data

Definition Small data is a set of information of a manageable in size, and it is generated by internal resources like a hotel’s PMS, channel manager, or website. When properly structured, small data becomes actionable information that can make an … Continued
Touch Points

Touch Points

Definition Touch points are all the points at which brands touch consumers’ lives during their relationship. It can be initiated by either the company or the consumer. There are digital and physical touch points.   Examples   Origin   Other … Continued
Average Daily Rate (ADR)

Average Daily Rate (ADR)

Definition Average Daily Rate is a measure of the average rate paid for rooms sold; calculated by dividing room revenue by rooms sold. Example 98,230 EUR rooms revenue / 500 rooms = 196.46 EUR ADR Origin Acronym: ADR from first … Continued
White Label Product

White Label Product

Definition A white label product is a product manufactured by one company but that is packaged and sold by other brands.   Examples   Origin   Other Languages   References    
PMS Technology

PMS Technology

Definition PMS Technology is short for Property Management System Technology, a category of hotel technology in this index. It is used to categorize technology providers. A technology provider can be in multiple categories. See PMS definition for further information on this. … Continued
Adaptive Web Design (AWD)

Adaptive Web Design (AWD)

Definition Adaptive Web Design (AWD) includes Responsive Web Design features (the content display fits the screen according to the device). In addition to that, AWD also provides different content based on the device used.   Examples   Origin   Other … Continued
Booking Pace (Pace)

Booking Pace (Pace)

Definition A comparison by a supplier of what is on the books for a future period versus what was actually sold during the same period the previous year. Example   Origin   Other Languages   Reference www.travel-industry-dictionary.com
Folio-Level Data

Folio-Level Data

Definition Folio level data (also known as, transaction data) is the payment, reservation and guest data that is based on the payment at check-out. Many hotel technology systems use reservation data (on the books data) to manage occupancy, rates and … Continued
Internet Distribution System (IDS)

Internet Distribution System (IDS)

Definition The Internet Distribution System is a collection of more than 2000 internet reservation systems, travel websites, online reservation systems and travel portals which specialize in internet marketing of travel and related services directly to consumers. These online systems have … Continued