Online Marketing

Online Marketing

Definition Online marketing is a set of powerful tools and methodologies used for designing products to be promoted, attracting potential customers through rich and structured content. Tools exist to measure “clicks” and product popularity throughout various online channels. Effective online marketing … Continued
Online Travel Agency (OTA)

Online Travel Agency (OTA)

Definition An Online Travel Agency (OTA) is an agency engaged in selling and arranging accommodations, tours, transportation and trips for travelers on an online platform. From these travel websites, hotels can learn how to implement distribution channel marketing, points of difference … Continued
Revenue Management System (RMS)

Revenue Management System (RMS)

Definition Revenue Management System (RMS) is a software used to predict customer demand, to optimize inventory and price availability, and maximize revenue growth. By using the right information, revenue managers can divide the market and adjust products sales through distribution to … Continued
Unstructured Data

Unstructured Data

Definition Unstructured data refers to any data that has no identifiable structure (e.g. images, videos, email, documents, text). Although each individual document may contain its own specific structure or format based on the software used to create the data, unstructured … Continued
Small Data

Small Data

Definition Small data is a set of information of a manageable in size, and it is generated by internal resources like a hotel’s PMS, channel manager, or website. When properly structured, small data becomes actionable information that can make an … Continued
Touch Points

Touch Points

Definition Touch points are all the points at which brands touch consumers’ lives during their relationship. It can be initiated by either the company or the consumer. There are digital and physical touch points.   Examples   Origin   Other … Continued
Average Daily Rate (ADR)

Average Daily Rate (ADR)

Definition Average Daily Rate is a measure of the average rate paid for rooms sold; calculated by dividing room revenue by rooms sold. Example 98,230 EUR rooms revenue / 500 rooms = 196.46 EUR ADR Origin Acronym: ADR from first … Continued
White Label Product

White Label Product

Definition A white label product is a product manufactured by one company but that is packaged and sold by other brands.   Examples   Origin   Other Languages   References    
PMS Technology

PMS Technology

Definition PMS Technology is short for Property Management System Technology, a category of hotel technology in this index. It is used to categorize technology providers. A technology provider can be in multiple categories. See PMS definition for further information on this. … Continued
Adaptive Web Design (AWD)

Adaptive Web Design (AWD)

Definition Adaptive Web Design (AWD) includes Responsive Web Design features (the content display fits the screen according to the device). In addition to that, AWD also provides different content based on the device used.   Examples   Origin   Other … Continued