Content

Definition

An Online Travel Agency (OTA) is an agency engaged in selling and arranging accommodations, tours, transportation and trips for travelers on an online platform. From these travel websites, hotels can learn how to implement distribution channel marketing, points of difference (POD) and parity.

 

Tools

Expedia

Booking.com

Venere

Orbitz

Agoda

Hotel.de

Hotwire

Travelocity

 

Origin

 

Other Languages

 

References

 

 

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2 Responses to “Online Travel Agency (OTA)”

  1. The trick behind dynamic pricing with Online Travel Agencies – The Hidden truth behind Digital Marketing

    […] do OTAs determine their […]

  2. Stratégies de Distribution Commerciale -

    […] les OTA (Online Travel Agencies) dominent l’hôtellerie, il est un peu hasardeux de décréter la « faute » des […]

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